The Logic and Cost of Capitalism in HBO’s Industry

Love is just another asset, one that's often too costly to keep.

June 23, 2025

Eric Tao’s declaration, “Money is peace”, in the third season of HBO’s Industry is not just a dramatic highlight. It is a philosophical anchor, a core idea that reverberates through every character arc and power dynamic in the series. Spoken with the cold assurance of someone who understands the terrain, Tao’s words encapsulate a certain logic, one rooted deeply in the principles of capitalism. The show has always been about high finance, ambition, and consequence, but this moment pushes the audience to consider something more uncomfortable: that money may not only drive the world, but also keep its chaos at bay.

This is not a new idea. As The Capitalist Manifesto argues, capitalism is the most efficient system humanity has devised for organising resources, distributing opportunity, and rewarding merit. It is not a utopia, nor does it pretend to be. Rather, it is pragmatic. It speaks the language of results. Under its framework, people come together in pursuit of mutual benefit. Value is not imposed by sentiment or tradition. It is created and exchanged. Eric Tao understands this. Yasmin eventually comes to understand it too. In that sense, Tao’s speech is more than just a reflection of the character’s worldview. It is a diagnosis of the modern condition. We live in a world shaped by transactions, whether explicit or implicit. Every relationship, whether personal or professional, is underwritten by some notion of value. This is what makes capitalism so seductive. It offers clarity. It reduces the messiness of human emotion to something countable, negotiable, and ultimately manageable. It promises peace not through harmony, but through balance.

Yet, Industry is not a celebration of capitalism. It is an examination. Tao’s words are compelling because they are not entirely wrong. Money does stabilise. It does offer control. When people know what something is worth, the terms are clear. Expectations are set. Conflict, while not eliminated, becomes predictable. In Tao’s universe, peace is not love, nor is it joy. It is the absence of chaos. It is equilibrium.

Yasmin’s journey is emblematic of this logic taken to its conclusion. Once a character driven by a vague sense of purpose, aesthetic taste, and emotional need, she learns to see the world through Tao’s eyes. Her decisions shift. She begins to prioritise what can be measured and monetised. This is not a descent into cynicism; it is a revelation. She realises that emotion, in this system, is a liability. It distorts judgement. It clouds the metrics. And if your worth is constantly being recalculated, then clarity is power. But clarity is not connection. What Tao’s logic overlooks, and what Yasmin ultimately feels, is the emotional erosion that follows such a worldview. In a society where everything is reduced to exchange, intimacy suffers. Trust becomes fragile. Vulnerability turns into risk. If every interaction is a negotiation, then love itself becomes a poor investment. This is the psychological cost of capitalism’s efficiency.

This tension is precisely what The Capitalist Manifesto points to when it explores the cultural consequences of a market-driven world. Capitalism, the book argues, does not fail because it lacks structure or reason. It fails (or rather falters) when it begins to invade the non-economic spheres of life. When friendship, family, art, and love are forced to justify themselves in economic terms, something essential is lost. The result is not freedom, but a new form of constraint. We are no longer beholden to kings or gods, but to returns on investment, perceived utility, and market logic. Divorce rates, alienation, workplace burnout, even the modern obsession with personal branding, all can be traced back to this gradual commodification of the self. Tao is not wrong in what he says, but he is blind to what he does not say. Peace, as he defines it, is a form of detachment. It is security, but not solidarity. It is comfort, but not compassion. His version of capitalism does not make us evil. It makes us efficient. But efficiency is not inherently human.

Industry is compelling because it refuses to moralise. It presents capitalism in its full complexity: seductive, logical, and cold. Tao is not a villain. He is clear-eyed and articulate. Yasmin is not a victim. She is ambitious and intelligent. Both are simply navigating the system as it is. The tragedy lies in the consequences. As Yasmin becomes more like Tao, she loses something soft in herself, something undefined but vital. Her relationships fray. Her inner world contracts. She gains power, but not necessarily purpose. What makes Industry such a striking exploration of capitalism is its refusal to offer comfort. It does not suggest that there is a way to have it all. The show does not believe in fairy tales. Success comes at a price. Always. Tao’s speech is effective because it is not villainous. It is persuasive. And that is what makes it dangerous. The idea that money can tame the beast, that it can suppress the darker impulses of human nature is as old as commerce itself. But it raises an uncomfortable question: if money calms us, what does it suppress in the process? Ambition? Perhaps. Anger? Likely. Love? Almost certainly. In striving for peace through financial control, we risk muting the very qualities that make us alive.

This is where the tension between Tao’s speech and The Capitalist Manifesto becomes most striking. While both acknowledge the power of capitalism to organise and elevate, the book also warns of its expansionist tendencies. Capitalism does not stop at the market. It seeks to define the human experience itself. This is what Industry dramatizes with such precision. The boardroom and the bedroom are not separate. The language of leverage permeates both.

So when Tao says, “Money is peace,” he is not merely making a claim about finance. He is offering a philosophy of life. A life where clarity is worth more than closeness, where negotiation replaces vulnerability, and where value is always conditional. And yet, as the series shows, even the most seasoned players cannot escape the emotional fallout. Beneath the surface of every deal, every triumph, and every betrayal, there remains a longing that money cannot satisfy. Peace may be achieved through control, but meaning requires more than equilibrium. It requires mess, contradiction, even suffering.

Industry forces us to look at this dilemma without sentimentality. It does not ask us to reject capitalism. It asks us to reckon with what it takes from us. Tao’s speech is not a warning. It is a mirror. And what we see in it depends on how much we are willing to give up in pursuit of that ever-elusive peace.